Pest Control Companies Can Zap Their Competition With Pay-Per-Click Advertising

Pest Control Companies Can Zap Their Competition With Pay-Per-Click Advertising

Pest control companies do not have a difficult job when it comes to convincing customers that the services they offer are necessary and worth the month; in that regard, you already have millions of six-legged brand ambassadors spreading the word at every residence and every business in your city.  Likewise, when the Pizza Rat meme first appeared online in the middle of the last decade, it probably didn’t take long for every pizzeria in New York City to call a pest control service to make sure that their restaurant did not become the enterprising rodent’s next target.  A bigger challenge arises from the fact that, no matter how many ants, cockroaches, termites, wasps, mice, and rats are in a given city, there are only a few pest control companies located nearby enough to help customers get rid of the pests.  Therefore, the goal of digital marketing for pest control companies is to make customers choose you instead of one of your competitors.  This requires an integrated strategy that combines pay-per-click (PPC) advertising with other marketing tactics.  The WordPress developers at High Converting Media can expertly develop effective PPC ad campaigns for your pest control business.

Every Click Means That Hundreds of Bugs Die

When you enter a search term that indicates that you want to buy something (such as “lightweight hoop earrings” or “gluten free cake mix”) or hire a business (such as “gutter cleaning near me” or “slip and fall accident lawyer”), the first results that Google shows you will be advertisements; they are even marked “ad.”  Below those are the organic search results, which Google chose because of the quality of the content on those sites and its relevance to the search query.  As for how those particular ads got there, it is because of PPC advertising.

If Google wanted to, it could simply charge customers a flat fee to display their ads in response to searches for a certain query within a certain date range, but PPC advertising does not work exactly like buying advertising space in a physical newspaper.  Instead, you only pay every time a user clicks on your site.  The most valuable search terms cost upwards of two cents per click.

When a user clicks on your PPC ad, Google redirects them to a landing page, which is similar to a full-page ad.  Most landing pages have between 200 and 400 words of content advertising your company or a particular service or promotion that you are offering.  Content pages have only one purpose, which is to persuade customers to contact you, and they accomplish this by prominently displaying your phone number or an online content form.  If business blog posts tend to feature a call-to-action paragraph at the end, a PPC landing page is all call to action.

No, You Will Not Be Stuck Paying for Clicks Forever

The best PPC ad campaigns are of limited duration.  PPC brings in customers, but it isn’t cheap, so you should not use it as your only digital marketing technique.  It is most effective for seasonal ads and promotions of limited duration.  For example, it is a good idea to run a PPC ad in the fall to encourage customers to do something about their pest infestations before nuisance animals choose the customers’ houses as a place to hibernate or to encourage them to spray for mosquitos in the spring.

Even the most ingenious PPC ad campaigns do not take away your need for a user-friendly website with informative content.  This is why the three main components of successful digital marketing are website design, search engine optimization (SEO), and PPC advertising.  High Converting Media can do all of them to great effect.

High Converting Media Can Draw Customers to Your PPC Ads Like Insects to a Bug Zapper

Most people who hire pest control companies find those companies through Google searches, rather than print media or word of mouth.  Therefore, your pest control business should cover all its bases with PPC advertising, SEO, and effective website design.  The digital marketing professionals at High Converting Media will build an individualized marketing strategy, including custom-made PPC ads and landing pages, for your pest control company.