A Pest Control Company’s Online Marketing Strategy Is Never Complete Without a Well-Designed Website


Fancy websites are not high on the list of most pest control companies’ priorities.  People go to a pest control website because they urgently need to get rid of cockroaches, rats, ants, termites or some other kind of creepy and icky creature.  They are not looking for artistic photography and entertaining content.  They only want to know how to contact you and how quickly you can get rid of the bugs.  Small businesses that are inherently local are infamous for not having websites, but most of the pest control companies that have managed to survive this long have realized that they need a website if they want to remain competitive.

No One Wants a Glitch-Infested Website

The reason that you are in the pest control business and most people aren’t is that you don’t mind getting up close and personal with bugs, but that does not mean that your website should be buggy.  Your website will not be the sole reason that customers decide to hire you, but it could easily be the sole reason that they decide not to hire you. These are some website glitches that could cause customers to give up on your site, and on your company. In other words, investing in a user-friendly website is worthwhile because it stops customers from turning back right before they contact you.

Keep Your Website Simple but Informative

Most of the people who visit the website of a local pest control company search for the site because they want to find a company nearby that can ride their house of termites, mice, or whatever kind of pest is causing trouble.  Your website can also meet the needs of people who just saw one insect crawling by and wanted to know what it is or whether it is dangerous or how to repel certain types of insects without professional pest control services.

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A Pest Control Company’s Online Marketing Strategy Is Never Complete Without a Well-Designed Website

Fancy websites are not high on the list of most pest control companies’ priorities.  People go to a pest control website because they urgently need to get rid of cockroaches, rats, ants, termites or some other kind of creepy and icky creature.  They are not looking for artistic photography and entertaining content.  They only want to know how to contact you and how quickly you can get rid of the bugs.  Small businesses that are inherently local are infamous for not having websites, but most of the pest control companies that have managed to survive this long have realized that they need a website if they want to remain competitive.  Of course, simply building a website and then assuming that it will successfully do its job forever is a mistake.  Not only are the devices on which people view small business websites always evolving, but so are the search engine optimization (SEO) algorithms that Google uses then evaluate websites and recommend them to users.  If you have not updated your pest control website in a decade, you could be losing out on prospective customers.  This doesn’t mean that the bugs are winning; it means that your competitors are.  The professional WordPress developers at High Converting Media can build an effective website for your business that is easy for you and your customers to navigate.

No One Wants a Glitch-Infested Website

The reason that you are in the pest control business and most people aren’t is that you don’t mind getting up close and personal with bugs, but that does not mean that your website should be buggy.  Your website will not be the sole reason that customers decide to hire you, but it could easily be the sole reason that they decide not to hire you.  These are some website glitches that could cause customers to give up on your site, and on your company:

  •   Web pages that take too long to load
  •   Content and images not displaying on mobile devices
  •   Awkward formatting, especially on mobile devices
  •   A confusing layout
  •   Annoying animations or audio that is not easy to turn off

In other words, investing in a user-friendly website is worthwhile because it stops customers from turning back right before they contact you.  These are customers who wanted to hire you, but they changed their minds at the last minute because your website annoyed them so much.

Keep Your Website Simple but Informative

Most of the people who visit the website of a local pest control company search for the site because they want to find a company nearby that can ride their house of termites, mice, or whatever kind of pest is causing trouble.  Your website can also meet the needs of people who just saw one insect crawling by and wanted to know what it is or whether it is dangerous or how to repel certain types of insects without professional pest control services.

Therefore, it is helpful to include information of your site about insects in your area that are common household pests, along with images that will help users identify the pests.  No one wants to see an extreme closeup of the ventral side of a cockroach or the multi-faceted eye of a housefly, but kit helps to have pictures of, for example, North American ladybugs and Asian lady beetles (an introduced species that has become common in many parts of the United States) side by side.

Small Business Websites Don’t Advertise Themselves

Once you have a user-friendly interface for your website and you have filled it with useful content, it is time to get Google and customers to your website.  If your website contains phrases such as “pest control Cincinnati,” then Google will naturally display it in response to searches for similar phrases.  This is one of the principles of search engine optimization (SEO).  Especially if your company is just starting out or is offering a special limited time promotion, it is also a good idea to run some pay-per-click (PPC) advertising campaigns.  High Converting Media can help pest control companies with all aspects of online marketing, including but not limited to website design.

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