With a User-Friendly Website, Your Moving Business Is Going Places

With a User-Friendly Website, Your Moving Business Is Going Places

As a professional mover, there have probably been times in your career when you had loaded a moving truck so quickly and in such a space efficient manner that you were tempted to take a picture of it and show it to all your mover friends while bragging about your moving prowess.  Of course, if you showed it to your non-mover friends, they would probably think it just looked like a truck full of boxes and furniture, and most of them would rank it among the most boring photos that someone had ever bragged to them about.  Your mover friends would be impressed, though.  The same goes for website design.  No matter your age or your profession, you probably visit dozens of websites every day, and you are not impressed with their design.  In fact, you probably don’t notice it.  Just as you never think about your heart, liver, or kidneys when they are working well, you don’t notice the design of a website that works as it should.  Likewise, you immediately notice when one of your internal organs malfunctions, just as you do when a website contains glitches.  Website glitches are so annoying that simply having a business website with fewer glitches than your competitors’ sites is a sound business strategy.  High Converting Media is a team of professional WordPress developers who will build a glitch-free website for your moving company.

What Makes a Great Small Business Website?

Videos about do-it-yourself business website design will often tell you that any website is better than no website, and they are correct.  Even if your moving company has a barely functional website, you have an edge over companies whose phone numbers appear on Google searches with a disclaimer that this information is from several years ago and Google is unable to verify that the phone number is still accurate.  If this is your goal, however, you are setting the bar too low.

Consider the relationship between the customers of a moving company and the company’s website.  People do not usually have a favorite moving company, the way they have favorite restaurants or a favorite barbershop; hiring a moving company is not a regular occurrence.  A few customers might choose a mover based on a recommendation from a friend, but most of them choose moving companies based on Google searches.  If you have not updated your website in years, you are making a bad first impression.  Even if you do not care about following the latest web design trends or having splashy graphics on your site, the Internet has changed since you built your site, and your outdated site might load slowly or format incorrectly on today’s computers and mobile devices.

User experience does not necessarily mean that your website has to inspire feelings of joy in people who visit the site, but it should at least avoid inspiring feelings of annoyance and frustration.  These are some factors that make for a good user experience:

•   Fast load time
•   Correct formatting on computers, tablets, and smartphones
•   Readable fonts and combinations of text colors and background colors
•   If the site contains audio or animation, a pause button for these features is easily visible
•   An easy to find and easy to navigate menu

Website Design Is an Integral Part of Digital Marketing

Having a professional digital marketing company design or redesign a website for your moving company is a great investment, but it only achieves the goal of making visitors want to hire your company, instead of a different company, once they reach your site.  This is only possible if customers can find your site on Google searches.  There are two ways to achieve this.  The first is through search engine optimization (SEO); the goal of SEO is to get your site to be one of the first organic search results.  This requires creating informative content to persuade Google that your site will meet users’ needs.  The other way is through pay-per-click (PPC) advertising, which involves paying for an ad that displays above the organic search results.  The digital marketing professionals at High Converting Media can provide website design, SEO services, and PPC advertising for your moving business.