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If you think you have incorporated all of the website optimization strategies into your healthcare website, think again. There are behind-the-scene easy, yet effective strategies you most likely aren’t considering. 

As the healthcare field is a competitive industry to work in, it is important your healthcare website organically displays on search results. In order to rank on search engines, you need to incorporate important SEO strategies, which include website optimization. 

Even if you have a user-friendly, eye-pleasing website design with strong keyword content, and informative information, you may be missing additional search engine optimization (SEO) strategies, such as meta descriptions, title tags, and alt image tags. 

Continue to read this article to learn more about these SEO strategies and how to use them.

Begin with the Basics of Healthcare Website Optimization

There are millions of healthcare professionals and not every doctor has a website, however, it is safe to say that a majority do. This denotes local healthcare professionals have an active website and you are competing with many healthcare businesses. 

What makes your website stand out from its competitors? It is likely your competitors are using the same online marketing strategies as you. These SEO strategies may look something like this:

  • Relevant keyword utilization
  • High-quality and shareable content
  • Fast loading speed
  • Customizable pages 

While these are great SEO strategies to start with, local healthcare competitors most likely use the basic digital marketing strategies as well.

To take your local SEO strategies to the next level for your healthcare website, you need to consider incorporating relevant keywords and your specialty and location in your title tags, meta description, and alt image tags. 

3 Healthcare Website Optimization Hacks

There are 3 website components that can boost your healthcare website. 

  • Title tags 
  • Meta description
  • Alt image tags

Title Tags 

Medical Marketing Network

The title tag of your healthcare website is the title of the webpage. This title displays on search engine result pages (SERPs) for web searchers along with a headline that describes the web page. The title tag is the topmost line of a web page. When editing the title tag of each page, Moz recommends 60 characters or less. This ensures the entire title and its description is displayed as opposed to getting cut off.

How to Write Title Tags for Healthcare SEO

  • Ensure the title tag of the webpage is short, yet informative so that the title does not get cut off and so web searchers are interested.
  • Showcase what the overall webpage is about to reel prospective patients in.
  • Pay attention to the length and ensure the title fits on the search result page.
  • Use your target keyword to reach your targeted audience. 
  • Make sure the title tag is accurate instead of clickbait.

Meta Description

The meta description is a short, simple summary of what the webpage discusses. It should provide patients with what they will be reading about once they click on the webpage. The meta description should be well-written, and interesting enough for web searchers to click on your healthcare webpage. Typically, meta descriptions are 50-160 characters. 

While meta descriptions don’t impact the ranking of your healthcare website, they can impact your click-through rate (CTR) which is a favorable healthcare SEO strategy. 

How to Write a Meta Description for Healthcare SEO

  • Include your keyword 1-2 times so that search engines recognize your website.
  • Use a voice and tone that represents your brand for brand integrity.
  • Communicate the important message of the overall webpage. This is what web searchers care the most about.
  • Ensure it matches the content on the webpage.
  • Use a unique description for each web page, do not use one meta description for every webpage. 

Alt Image Tags

Alt image tags are short phrases used to describe an image on a website. Essentially, alt image tags are image titles that display when hovering over an image. They allow page crawlers to better understand the page they are on. Additionally, they provide users with what the image represents if the image is not loading or if they are visually impaired. Alt image tags should be short and contain no more than 125 characters.

How to Write Alt Image Tags for Healthcare SEO

  • Be specific enough so users who can’t visually see the photo will know what the photo is and how it is relevant to the content that is displayed.
  • Use keywords only if it fits in the general message of what the image is displaying.
  • Do not use the same alt image tag for more than one image of the same web page. 
  • Do not add alt image tags on graphic design templates, page dividers, menu display buttons, etc. 
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