Search Engine Optimization Will Keep the Traffic Flowing to Your Plumbing Company’s Website


Google is unnervingly good at reading your mind, and when you are feeling disenchanted about your job, it recommends websites that respond to the question “Is my job pointless?” even if you have never Googled a search term to that effect.  Many of these sites will tell you that you know your job isn’t pointless if people would notice, and be inconvenienced, if there were no one around to do your job.

What Does Google Look for in Small Business Websites


The details of the algorithm are always changing, but in summary, Google looks for the following characteristics:

  • Keywords- phrases on your site that match or relate to the search term
  • Average time users spend on each page
  • Updates to your site, so Google knows you have not abandoned it
  • Links to other sites that are functioning
  • How many people have visited the site

If It Doesn’t Flush, You Must Google

Plumbing repair companies are an inherently local type of business.  There is nothing pointless about your job, but it is pointless for a local plumbing company to try to become world famous.  Setting a world record for most powerful flush or most water-efficient flush can get you bragging rights in your local community, but it is no more effective at winning the favor of the people who are actually in the market for your services than simply arriving promptly and fixing household plumbing problems for an affordable price.

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Search Engine Optimization Will Keep the Traffic Flowing to Your Plumbing Company’s Website

Google is unnervingly good at reading your mind, and when you are feeling disenchanted about your job, it recommends websites that respond to the question “Is my job pointless?” even if you have never Googled a search term to that effect.  Many of these sites will tell you that you know your job isn’t pointless if people would notice, and be inconvenienced, if there were no one around to do your job.  By this criterion, plumbers have the most important job in the world.  We take it for granted this it is easy to wash our hands, bathe, drink tap water, rinse fresh fruits and vegetables, and flush toilets; when the sinks, toilets, showers, and bathtubs that facilitate these tasks do not work, life cannot go back to normal until you get these appliances or the pipes attached to them fixed.  As the owner of a plumbing business, you can be sure that people in your area need your services; your task is to ensure that they can easily find your website.  Search engine optimization (SEO) is the art and science of making it easy for Google to find your business website and persuading it to recommend your site to users who enter search terms related to your line of work.  The most effective way to do this is to hire the WordPress developers at High Converting Media, who understand the intricacies of SEO as well as you understand the intricacies of plumbing.

If It Doesn’t Flush, You Must Google

Plumbing repair companies are an inherently local type of business.  There is nothing pointless about your job, but it is pointless for a local plumbing company to try to become world famous.  Setting a world record for most powerful flush or most water-efficient flush can get you bragging rights in your local community, but it is no more effective at winning the favor of the people who are actually in the market for your services than simply arriving promptly and fixing household plumbing problems for an affordable price.  No matter what you do, there are only so many plumbing pipes in your city, and all the plumbers in your area are competing for the patronage of the same households and businesses.

How do local plumbing businesses find new customers?  Word of mouth advertising accounts for part of it, but when a pipe bursts in the house, most people’s first instinct is to call a plumber immediately instead of calling a friend and asking which plumber you should call.  Therefore, Google searches are the most common way in which customers, especially new customers initiate contact with plumbing companies.  It is essential for plumbing businesses to invest in SEO.

What Does Google Look for in Small Business Websites

Google uses an algorithm to determine how useful each website will be to users who enter a given search term.  SEO for local plumbing companies targets search terms like “Fresno plumber” or “plumber Plaquemines Parish.”  The details of the algorithm are always changing, but in summary, Google looks for the following characteristics:

  •   Keywords- phrases on your site that match or relate to the search term
  •   Average time users spend on each page
  •   Updates to your site, so Google knows you have not abandoned it
  •   Links to other sites that are functioning
  •   How many people have visited the site

Your site should include references to your geographic area as well as to common problems that would lead customers to contact a plumber, such as “leaking pipes” or “clogged shower drain.”  The more content on your site, the better; content contains relevant keywords, and users spend time reading it.  More importantly, though, users find your site genuinely useful.  For SEO purposes, it is a win when users visit your site and call you, and it is also a win if they read the articles or watch the videos on your site to fix simple plumbing problems without hiring a plumber.  Having a reputable site will win you points with Google, which will direct users to you, including the ones who really do need to hire you.  The most efficient way to do this is by hiring the SEO professionals at High Converting Media.

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