Search Engine Optimization Is the Cornerstone of Marketing for Any Home Services Business


The economy is in a constant state of flux, and it is hard to predict what will be affordable for consumers for years to come.  Starting a small business always requires a leap of faith and a robust amount of confidence that the products or services you are offering will remain sought-after and that your customers will have the means to buy them.  Starting a home services business is always a good idea.  Even though the proportion of owner-occupied houses to renters is always changing, everyone needs somewhere to live, and most people are too busy to take care of all the tasks associated with running a home; many homeowners and landlords will want your services.

Why Do Local Home Services Businesses Need an Online Presence?


Think about some of the most popular kinds of home services businesses:

  • Lawn maintenance
  • Gardening and landscaping
  • Flooring
  • Home remodeling and renovation
  • Swimming pool installation and maintenance
  • Dog walking and dog grooming
  • House cleaning
  • Gutter cleaning
  • Power washing

How Does Search Engine Optimization Work?

The goal of your SEO strategy is to make your business rank first among the organic search results, because the business that appears first on the results of a Google search is the most reputable or most relevant one.  Google uses a complex algorithm to determine the ranking of sites.  As web developers, SEO professionals, and digital marketers wise up to what Google is paying the most attention to, Google then amends its algorithm to increase the chances that you can only rank highly by having a genuinely good website and not by cheating.

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Search Engine Optimization Is the Cornerstone of Marketing for Any Home Services Business

The economy is in a constant state of flux, and it is hard to predict what will be affordable for consumers for years to come.  Starting a small business always requires a leap of faith and a robust amount of confidence that the products or services you are offering will remain sought-after and that your customers will have the means to buy them.  Starting a home services business is always a good idea.  Even though the proportion of owner-occupied houses to renters is always changing, everyone needs somewhere to live, and most people are too busy to take care of all the tasks associated with running a home; many homeowners and landlords will want your services.  This will remain true as the latest food fad changes from homemade sushi to vegan meat to chopped liver and then back again.  Marketing is essential to the survival of a local small business; the only people who can potentially hire you are the ones in your city, so making sure that those people know about you is immensely important.  The professional WordPress developers at High Converting Media can help you build a digital marketing strategy for your home services business, starting with search engine optimization (SEO).

Why Do Local Home Services Businesses Need an Online Presence?

Home services businesses can only draw so much attention to themselves by operating an eye-catching store in a shopping center.  No one decides to install a swimming pool based on the fact that they passed by a pool care store while walking from the dry cleaners at one end of a strip mall to the smoothie shop at the other end.  Think about some of the most popular kinds of home services businesses:

  •   Lawn maintenance
  •   Gardening and landscaping
  •   Flooring
  •   Home remodeling and renovation
  •   Swimming pool installation and maintenance
  •   Dog walking and dog grooming
  •   House cleaning
  •   Gutter cleaning
  •   Power washing

Most of these businesses do not have physical store locations that customers visit.  Instead, customers contact the business online, and then the business sends its employees to the customer to do the work.

The usual way that customers find home services businesses is through Google searches.  This means that, when a customer Googles “home renovations for seniors Myrtle Beach,” “gutter cleaning Wilmington,” or “pool cleaning Amelia Island,” Google will either lead them to you or to one of your competitors.  The purpose of search optimization (SEO) is to persuade Google to recommend your business to customers.

How Does Search Engine Optimization Work?

The goal of your SEO strategy is to make your business rank first among the organic search results, because the business that appears first on the results of a Google search is the most reputable or most relevant one.  Google uses a complex algorithm to determine the ranking of sites.  As web developers, SEO professionals, and digital marketers wise up to what Google is paying the most attention to, Google then amends its algorithm to increase the chances that you can only rank highly by having a genuinely good website and not by cheating.

In general, Google values business websites that are genuinely useful to customers.  Therefore, your website should have a substantial amount of informational content about your services, and this content should be engaging to read and free from grammatical and spelling errors.  Likewise, you should update the content on your site frequently, whether by adding new blog posts or simply making edits to the existing content, to show Google that human beings are still operating the site.  Google also gives you credit for how users respond to your site, such as by spending a long time reading its content or contacting you by clicking the phone number on your site after a smartphone search.

If you think that SEO sounds like a lot of work, you are right.  Getting your site to the top spot and staying there is an ongoing process.  The most reliable and efficient way to do it is to hire High Converting Media to manage your company’s SEO strategy and other aspects of your home services company’s digital marketing strategy, such as pay-per-click (PPC) advertising and website design.

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