A Well-Designed Website Is a Plumbing Company’s Secret Weapon


Beggars can’t be choosers, and when your toilet gets clogged the day before guests arrive from out of town, you are in a position to beg.  Plumbers should rest assured that, even if your van has seen better days and your uniform is not especially flattering, you are your customers’ knight in shining armor.  All you have to do is get their toilet to flush properly by the time the guests arrive, they will pay you any amount of money you ask for, and they will recommend you to others who find themselves in a similar situation.

How an Outdated, Buggy Website Can Harm Your Business

Operating a plumbing company is not a popularity contest; the splashiest advertising campaign will not help you if you cannot efficiently stop a faucet from dripping.  Customers tend not to do a lot of research or window shopping before they hire a plumbing company.  They simply enter a Google search term that gets to the point, such as “plumbing company Provo” or “fix leaking faucet Amherst,” and then they call the phone number of the first business that Google suggests to them.

Small Business Websites Need Not Prioritize Style Over Substance

Your plumbing company website does not need to be fancy.  It just needs to convey the relevant information in a way that customers and Google can easily find it.  For small businesses, NAP (name, address, and phone number) is the most important content on your website.  It also helps if your site contains a menu of all the services you offer, with each service linking to its own page with several hundred words of content.

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A Well-Designed Website Is a Plumbing Company’s Secret Weapon

Beggars can’t be choosers, and when your toilet gets clogged the day before guests arrive from out of town, you are in a position to beg.  Plumbers should rest assured that, even if your van has seen better days and your uniform is not especially flattering, you are your customers’ knight in shining armor.  All you have to do is get their toilet to flush properly by the time the guests arrive, they will pay you any amount of money you ask for, and they will recommend you to others who find themselves in a similar situation.  Where did they find you?  Google, of course.  Customers who need a plumber find local plumbing companies through Google searches, usually after navigating to the plumbing company’s website to find out more details about the company’s services.  It is true that anyone can pay for a nice website but not everyone can fix leaking pipes or clear clogged drains, but you should not take your plumbing company’s website for granted.  A small business website can add value to your business, or it can be a liability.  If your plumbing company’s website is not attracting new customers to your business as effectively as it should, choose the WordPress developers at High Converting Media to build a new website for your plumbing business.

How an Outdated, Buggy Website Can Harm Your Business

Operating a plumbing company is not a popularity contest; the splashiest advertising campaign will not help you if you cannot efficiently stop a faucet from dripping.  Customers tend not to do a lot of research or window shopping before they hire a plumbing company.  They simply enter a Google search term that gets to the point, such as “plumbing company Provo” or “fix leaking faucet Amherst,” and then they call the phone number of the first business that Google suggests to them.

It goes without saying that it pays to be the first business that Google recommends.  You might expect that what comes next is a diatribe on the importance of search engine optimization (SEO) or pay-per-click-advertising (PPC), but the solution could be even simpler than that.  The flaws in your plumbing business could be causing Google to penalize your SEO rankings.  For example, you get an SEO boost the more people visit your site and the more time they spend there before navigating away.  Unless the house is actively flooding, with the water levels rising by the minute, customers will take the time to visit a website to find out more about the services you offer and the payment options.  If your site annoys them, they will click away and go to the website of one of your competitors.

Sometimes the simplest way to make your site user-friendly is simply to build a new site.  Many small businesses, especially businesses like plumbing companies that do all of their most important work offline, have old, outdated websites and suffer the consequences for it.  Old websites simply do not work well with today’s mobile devices.  They load slowly, the sometimes the content and layout do not format properly.  These glitches annoy customers, thereby enriching your competitors at your expense.  That should be enough to persuade you to invest in rebuilding your website.

Small Business Websites Need Not Prioritize Style Over Substance

Your plumbing company website does not need to be fancy.  It just needs to convey the relevant information in a way that customers and Google can easily find it.  For small businesses, NAP (name, address, and phone number) is the most important content on your website.  It also helps if your site contains a menu of all the services you offer, with each service linking to its own page with several hundred words of content.

WordPress sites are a sensible choice for small businesses like plumbing companies.  Their simple design makes it easy for business owners to update the content when they choose to, and they display well on all of the devices on which today’s Internet users access small business websites.  High Converting Media has an excellent track record of building WordPress sites for small businesses and helping those businesses make a good first impression on new customers.

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