SEO for HVAC Companies Can Make a Great Impression on Local Customers

SEO for HVAC Companies Can Make a Great Impression on Local Customers

Understanding the workings of heating, ventilation, and air conditioning (HVAC) appliances requires you to make judgments based on one specialized body of knowledge, and writing web content that will earn high marks from Google’s search engine ranking bots requires you to make judgments on an entirely different body of knowledge.  Internet fads come and go, but as long as people live in hot, cold, or temperate climates, they will want to heat and cool their houses in reliable and affordable ways.  If you have been working in the HVAC industry for a long time, you have probably seen some changes in the technology, but these changes in technology have nothing on the lightning-fast pace of Internet fads and Google’s efforts to evaluate which of the content that uses the new formats will be useful.  Despite this, Google searches will remain the first point of contact between customers and HVAC businesses for the foreseeable future.  High Converting Media provides SEO services to help HVAC businesses be visible to customers who search for HVAC installation and repair services on Google.

Thinking Globally and Acting Locally for Your HVAC Website

People might use phone apps to order grocery deliveries and restaurant meals, and some people rely on online banking so much that they have not set foot in a brick-and-mortar bank in years, but HVAC repair requires in-person contact.  HVAC companies don’t have walk-in customers who see the sign of the HVAC repair shop while they were just passing by and decide to come to buy a new air conditioner, but at the same time, it isn’t possible to troubleshoot a leaking air conditioner by calling tech support.  Your customers need an HVAC business that is nearby, and the best way for them to find you is through a Google search.

SEO for HVAC companies focuses on local Google searches.  For example, the keywords for which it is worthwhile to rank are the ones that mention your geographic area.  The website in the top spot for organic search results for “air conditioning repair Los Angeles” is not competing for the same customers as the website in the top spot for “air conditioning repair Miami” searches.  At the same time, your site can get an SEO boost by including general information about the services you provide.  The web traffic you get from users in other geographic areas who are just trying to find answers to questions about HVAC, as opposed to those who need to hire HVAC companies near them, can also help to improve your site’s SEO rankings.

Which SEO Metrics Really Matter for Your HVAC Website?

Google considers many different factors when determining a web page’s SEO rankings; many small businesses that attempt to do their own SEO get bogged down trying to be best in show in every category or waste effort on SEO metrics that will not help them attract new clients while ignoring the metrics that really will help them generate business.  Don’t try to mention the name of every possible model of air conditioner on your website; it will detract from the readability of your web page in the same way that keyword stuffing alienates Google’s search engine bots and human visitors to your site alike.

NAP, which stands for name, address, and phone number, is of the utmost importance for small business SEO.  If the name, address, and phone number of your business are inaccurate or inconsistent online, this will mean that prospective customers who try to contact you will not be able to reach you.  An important part of HVAC SEO involves ensuring that your company’s NAP is correct and consistent not only on your own website, but on every website that mentions it.  For example, you should verify your contact details on local business directory sites and ask to add your business to the listings if it is not already there.

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SEO Rookie Mistakes Can Harm Local Small Businesses

Your HVAC business provides a valuable service to your community, and the employees at your company are great at what they do.  You do not need to become SEO experts just to help your business stay competitive, but you do need SEO.  High Converting Media can provide effective SEO services for HVAC businesses.