If your computer, tablet, or smartphone has enough charge to enable you to read this web page, you can thank an electrician. If you were able to find this website by typing a search term into Google, you can thank search engine optimization (SEO). Businesses should include SEO as part of their marketing strategies, whether they interact with customers entirely online, as ecommerce sites do, or whether the success of the business ultimately depends on services provided in person.
SEO is important for small businesses because the competition is tight. In your city, there are only so many households, and all the electricians in your city are competing for your clients. Most people don’t have the contact of an electrician stored in their phones, so when they need electrical repairs, they search on Google for a nearby electrician.
When determining which sites to display first on a search engine results page (SERP), Google examines many factors to determine which sites are the most trustworthy and the most relevant to the user’s query. The goal of SEO is to earn a high score on all of these criteria.
Customers increasingly engage with businesses through online platforms that are newer than the basic website. Some types of businesses are better suited than others to marketing on What’s App, Tik Tok, and other platforms.
If your computer, tablet, or smartphone has enough charge to enable you to read this web page, you can thank an electrician. If you were able to find this website by typing a search term into Google, you can thank search engine optimization (SEO). Businesses should include SEO as part of their marketing strategies, whether they interact with customers entirely online, as ecommerce sites do, or whether the success of the business ultimately depends on services provided in person. In other words, local restaurants, hair salons, and even electricians need SEO as much as businesses in the tech sector. High Converting Media can help electricians promote their businesses by planning and implementing an individualized SEO strategy for each business.
SEO is important for small businesses because the competition is tight. In your city, there are only so many households, and all the electricians in your city are competing for your clients. Most people don’t have the contact of an electrician stored in their phones, so when they need electrical repairs, they search on Google for a nearby electrician. If your website is the easiest to find on Google, and if it contains the right information to persuade prospective clients that you can provide the services they need, they will hire you instead of your competitors.
When determining which sites to display first on a search engine results page (SERP), Google examines many factors to determine which sites are the most trustworthy and the most relevant to the user’s query. The goal of SEO is to earn a high score on all of these criteria.
Some SEO criteria relate to everything that is on your website; this includes content that is visible to users, as well as parts that are only visible to search engine bots; the latter category includes meta titles and html tags. For example, keywords are an on-site SEO criterion, and so is time on page and conversion rate (the percentage of visitors to your site who click on your email address or phone number or fill out an online form). Off-page SEO includes references to your site that occur elsewhere on the Internet. Examples include inbound links and listings for your business on business directories.
Customers increasingly engage with businesses through online platforms that are newer than the basic website. Some types of businesses are better suited than others to marketing on What’s App, Tik Tok, and other platforms. It can’t hurt for an electrician to post some videos on YouTube or to have a Facebook page, but people who need to hire electricians will be finding them on Google searches and then clicking on their phone numbers for the foreseeable future, so SEO for electricians remains an important investment.
Don’t be fooled by their cute names. Panda and Penguin and updates that Google has made to its algorithms to keep substandard websites off of the first page of search results. Panda looks for and penalizes “fluff” content, which is grammatically correct and contains keywords, but does not provide users with substantial information. For example, Panda penalizes content that is unnecessarily vague and repetitive. Meanwhile, Penguin penalizes websites for keyword stuffing and for dishonest link building techniques.
SEO is a constantly evolving process. Google keeps updating its algorithms, while honest websites aspire to conform to best practices while dishonest ones try to find fraudulent ways to rank highly according to the new criteria. Likewise, Google looks favorably on websites that frequently add content; this shows Google that the site is still active and its information is up-to-date. Therefore, SEO marketing is not a one-time project. To keep your company’s site on the first page of search results, you should add at least one blog post per month. You should also research the performance of your competitors’ sites and of keywords related to your business. High Converting Media employs knowledgeable SEO professionals who can implement all the SEO best practices for electricians’ websites.
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