Website Design for HVAC Is the Key to Success

Website Design for HVAC Is the Key to Success

These days, almost everyone knows how to use the Internet, even toddlers who can press the microphone button to do voice searches for their favorite videos on YouTube Kids, but the ability to install and repair HVAC appliances remains a rare and valuable skill.  For every HVAC company in a given geographic area, there are tens of thousands, if not hundreds of thousands, of prospective customers searching Google when their heating system or air conditioning system needs repair.  In other words, your website is the first impression that your HVAC business makes on prospective customers.  Therefore, website design for HVAC companies is not just a good investment; rather, your small business cannot do without it.  High Converting Media builds effective, user-friendly websites for small businesses, including HVAC repair companies.

Why Small Business Websites Are So Important

People do not window shop for HVAC repair services.  While a large business might sign a long-term contract with a local HVAC company to maintain its heating and cooling systems, most homeowners engage the services of HVAC repair companies once per year at the most.  Therefore, the role of brand loyalty and word of mouth advertising for HVAC companies is quite limited.  The main way that customers find HVAC companies and choose which one to hire is through Google searches.

Unfortunately, most local small businesses do not treat their business websites with the importance they deserve.  Having a professionally designed, up-to-date website is important not only for ecommerce sites, but also for businesses that only operate, and can only operate, on an in-person basis.  This includes HVAC companies, and also lots of other kinds of small businesses, such as electricians, plumbers, building contractors, and hair salons, to name just a few examples.  Some HVAC companies do not even have websites.  The ones that do often incorrectly assume that, simply because their website exists, they have cornered the market and vanquished their competition.  As an experiment, do a Google search for HVAC companies in a city other than your own, and you will find that many of them look like they have not been updated since 1995.

Remember that when a customer Googles “HVAC repair Tuscaloosa,” it is because they can’t stand another minute without air conditioning in the Alabama summer.  They will either find your website or the website of one of your competitors.

An Ounce of Website Design Is Worth a Pound of SEO and a Ton of Marketing Gimmicks

Digital marketing can include any of a variety of components, including website design, search engine optimization (SEO), social media campaigns, email newsletters, and pay-per-click (PPC) advertising.  Of all of these, website design is by far the most important.  The goal of SEO is to make your website rank first on the list of organic search results on Google.  Given the current layout of Google search results, when someone searches for “air conditioning repair Pompano Beach,” three or four results will be immediately visible on the user’s computer screen or mobile device without scrolling, and these are, realistically, the user’s only options.  SEO determines which result appears first, but really, the user can see a few at a time.  Usually, the user will contact the company with the best website or, as the case may be, the least bad website.

Ranking in second place on SEO is fine if your website is much better than the website of the company that ranks first.  The quality of your website helps your SEO rankings, anyway.  SEO rankings depend on a variety of factors, many of which are directly related to website quality.  For example, the current SEO algorithm accounts for the average amount of time that users stay on your website and the percentage of visitors that convert into serious business inquiries, such as by calling or emailing you through your website or filling out an online contact form.

What Your HVAC Business Website Needs

Your HVAC business site does not need to follow all the latest trends, but it needs to be user friendly, it needs to be user-friendly, and it should display your business name, address, and phone accurately and prominently.  The WordPress developers at High Converting Media can build a website that will convince prospective customers to contact you.

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