SEO for Moving Companies Can Give Your Local Business a Competitive Edge


Loading and unloading a moving truck in a timely manner and ensuring that none of the items get broken requires physical strength, but it also requires a lot of planning, strategy, and meticulousness.  You need to visualize how the packed truck will look and how easily you will be able to move the items into the new house before you load the first box or appliance onto the dolly.

How Does Small Business SEO Work?


Google employs a complex algorithm to rank sites; the criteria it uses and the weight it gives to each criterion change frequently.  These are some of the factors that contribute to the SEO rankings of a website:

  • Presence of keywords in the site’s content and meta tags
  • Average time users who navigate to the site spend there before navigating away
  • Links among the pages of your website and to external site
  • Conversion rate (the percentage of visitors to the site who click through the site to call you, email you, or fill out an online contact form)
  • How recently your site has been updated

How Do-It-Yourself SEO for Small Businesses Can Backfire

SEO is a simple concept, but once you set out to optimize your website for Google searches, your work is never done.  Trying to get the quickest or cheapest SEO you can is counterproductive.  For example, if you follow the advice of an SEO website or YouTube video that is several years old and then assume that your site is permanently in a position to rank highly on Google searches, you will be very disappointed.  SEO is an ongoing process.

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SEO for Moving Companies Can Give Your Local Business a Competitive Edge

Loading and unloading a moving truck in a timely manner and ensuring that none of the items get broken requires physical strength, but it also requires a lot of planning, strategy, and meticulousness.  You need to visualize how the packed truck will look and how easily you will be able to move the items into the new house before you load the first box or appliance onto the dolly.  Likewise, making your moving company’s website appear at the top of the organic search results on Google is not just about luck or about having a catchy business name.  It also involves strategy and guessing Google’s next move.  It is possible for small business owners, regardless of the services they provide, to learn search engine optimization (SEO), but to do it successfully is an investment of time.  Amateur SEO can even make your business website worse.  The best way to ensure a robust presence for your moving company’s website on the results of Google searches is to have the WordPress developers at High Converting Media formulate and implement a comprehensive SEO strategy for your website.

How Does Small Business SEO Work?

Search engine optimization (SEO) means designing your website and populating it with content with the goal of convincing Google that your site deserves to appear first among the organic search results when a user enters a search term related to your business.  On-page SEO refers to components of your site, including content that users see, such as headings and body text, as well as components that users cannot see but which Google can read, such as outbound links and meta tags on images.  Off-page SEO refers to references to your site that occur anywhere on the Internet except on your site itself, such as backlinks (links to your site from other sites) and mentions of your site on business directories.

Google employs a complex algorithm to rank sites; the criteria it uses and the weight it gives to each criterion change frequently.  These are some of the factors that contribute to the SEO rankings of a website:

  •   Presence of keywords in the site’s content and meta tags
  •   Average time users who navigate to the site spend there before navigating away
  •   Links among the pages of your website and to external site
  •   Conversion rate (the percentage of visitors to the site who click through the site to call you, email you, or fill out an online contact form)
  •   How recently your site has been updated

Keywords are phrases that are identical to search queries, which are the phrases that users type into Google’s search box.  For local small businesses, the name of your geographic area is an important part of your keyword strategy.  For example, you should focus more on keywords like “moving company Myrtle Beach” and “long distance movers Orange County CA” than on keywords that do not contain the name of your geographic area.  The trouble is that all of your competitors are trying to rank for the same keywords.  Therefore, you need to score well on all of the other SEO criteria, too, so that you can gain an edge over your competition.

How Do-It-Yourself SEO for Small Businesses Can Backfire

SEO is a simple concept, but once you set out to optimize your website for Google searches, your work is never done.  Trying to get the quickest or cheapest SEO you can is counterproductive.  For example, if you follow the advice of an SEO website or YouTube video that is several years old and then assume that your site is permanently in a position to rank highly on Google searches, you will be very disappointed.  SEO is an ongoing process.

Big businesses have their own SEO departments, but local moving companies cannot afford to pay someone a full-time salary to study the analytics and see how their site is performing, to keep up with news about changes to Google’s algorithms, and to update the website frequently with new content.  It is a better idea to hire the SEO professionals at High Converting Media for this task, so you can stay focused on successfully running a moving company.

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