It Pays for Restoration Service Businesses to Invest in Pay-Per-Click Advertising


It isn’t every day that restoration services are the talk of the town.  In fact, most people don’t even know what they are.  After a hurricane or a summer or winter storm with high winds, however, the services that a restoration company can provide are in high demand, and everyone wants to know how they can stop leaks, contain the spread of mold, and stabilize damaged walls to keep them from collapsing.  In that situation, you are everyone’s hero, and they all want to find you.

Isn’t Pay-Per-Click Advertising Just Plain Old Advertising?

Google sometimes displays rectangular ads above the organic search results when users enter search terms that make Google think that the user is looking to buy a product or hire a business to perform services.  These ads look just like the organic search results, except that they are marked “ad.”  If you click on one of these ads, it takes you to a landing page that urges you, in not-so-subtle terms, to contact the company that placed the ad and prominently displays a phone number, email address, and online contact form by which you can do it.

Jump To Section


It Pays for Restoration Service Businesses to Invest in Pay-Per-Click Advertising

It isn’t every day that restoration services are the talk of the town.  In fact, most people don’t even know what they are.  After a hurricane or a summer or winter storm with high winds, however, the services that a restoration company can provide are in high demand, and everyone wants to know how they can stop leaks, contain the spread of mold, and stabilize damaged walls to keep them from collapsing.  In that situation, you are everyone’s hero, and they all want to find you.  The place they do this, of course, is Google.  Therefore, digital marketing should be a high priority for every local restoration services business.  Digital marketing for small businesses requires a multi-pronged approach, including pay-per-click (PPC) advertising, as well as search engine optimization (SEO) and intuitive website design.  The time to start on these endeavors is now, not when you are scrambling to stabilize hundreds of damaged properties in your area after a major weather event caused widespread flooding and high wind speeds.  Likewise, the best person to do it is probably not a member of your company’s office staff.  It is better to hire digital marketing experts, such as the WordPress developers at High Converting Media.

Isn’t Pay-Per-Click Advertising Just Plain Old Advertising?

Google sometimes displays rectangular ads above the organic search results when users enter search terms that make Google think that the user is looking to buy a product or hire a business to perform services.  These ads look just like the organic search results, except that they are marked “ad.”  If you click on one of these ads, it takes you to a landing page that urges you, in not-so-subtle terms, to contact the company that placed the ad and prominently displays a phone number, email address, and online contact form by which you can do it.  A landing page is to a business website what a newspaper advertisement is to a news report.  These are pay-per-click (PPC) ads.  Most people scroll past PPC ads and click on the organic search results, but the users who do click on the PPC ads are the ones who are ready to make a purchase or set up an appointment.

Every business makes strategic decisions about where to post its ads.  When you are displaying ads on Google, “where” means “in response to which search queries.”  Therefore, with PPC advertising, businesses bid on search terms that will trigger the display of their PPC ads.  Instead of bidding to pay a certain amount per day or per view, the bids are for how much you will pay every time a user clicks on your PPC ad.  Most PPC ads cost a little more than a penny per click, but some highly sought-after search queries can sell for more than two cents per click.  Restoration businesses should bid on terms like “storm damage repair Escambia County” or “flood damage cleanup Biloxi.”

How to Get the Most Out of a PPC Advertising Campaign

Effective PPC advertising takes practice.  These are some decisions that every business must make regarding an individual PPC ad campaign or its PPC advertising strategy in general:

  •   What percentage of your total digital marketing budget do you want to devote to PPC advertising?
  •   How much are you willing to bid on a single search term?
  •   How many PPC ads do you want to have active at one time?
  •   How will your landing pages look, and what will they say?
  •   How long do you want to keep each PPC ad active?

The way to figure out how to get the best return on your investment on PPC advertising is simply practice and experience. It takes a long time for one business to develop that kind of expertise.  Don’t spend years waiting for the next destructive weather event to hit your area simply because you did not hit your stride with PPC advertising until after the initial cleanup was almost finished.  Instead, hire a digital marketing company that has orchestrated successful PPC advertising campaigns for many local small businesses, including companies that provide restoration services.  High Converting Media can help your restoration business conduct successful PPC ad campaigns.

Latest Marketing Articles


Kristina Fonseca
17.11.2022

Dental Digital Marketing for Beginners

Digital dentist marketing is essential for dental practices to grow. Digital dental marketing can introduce your facility to new patients, helps you keep your current patients, and spreads brand awareness. Furthermore, with the right digital marketing strategies, you can target the audience you are trying to reach for your dental website.  While traditional marketing can […]

continue reading
Kristina Fonseca
25.10.2022

Healthcare Digital Marketing – Promote Your products

Are you interested in digital marketing to promote your healthcare products? When done correctly, healthcare professionals can effectively promote their healthcare products online. While any healthcare professional can promote their products online, only a few have mastered digital marketing to reach their targeted audience and actually sell their products. Healthcare products are on the rise […]

continue reading
Kristina Fonseca
11.10.2022

3 Healthcare Website Optimization Hacks

If you think you have incorporated all of the website optimization strategies into your healthcare website, think again. There are behind-the-scene easy, yet effective strategies you most likely aren’t considering.  As the healthcare field is a competitive industry to work in, it is important your healthcare website organically displays on search results. In order to […]

continue reading
Book an Appointment

 

Want to Build Your Business?


HCM provides an all in one custom solution to help you grow your practice while staying ahead of your competition. Contact us Today!

Get in Touch with Us!

Copyright © 2022 High Converting Media. All Rights Reserved.