Your Roofing Company Needs a Website That Is Built to Last


Most of the people who hire roofing companies have never thought before about what has caused their roof to last as long as it did without needing repair.  They might not have ever thought about the difference between a shingle roof and a tile roof until you started showing them the various options for roofing materials.  When something is functioning well, you don’t notice it.  This is why you have probably never thought about what makes a good roofing business website.  It doesn’t take a professional web designer to recognize attractive images and informative content, but what about all those other details that keep a business website running smoothly.

The Trouble With Outdated Business Websites

Local roofing companies are not trying to win a Webby award or get a million subscribers to their YouTube channel.  Your goal is to let prospective customers know what you do (install and fix roofs in your city) and how to contact you when they need you to do it.  Therefore, many business owners mistakenly assume that, for a local small business website to be effective, all it has to do is exist.  There are roofing companies that figured out, at some point in the early part of this century, that local businesses need websites, so they got a website and have not updated it since.

Building a Roofing Website That Will Appeal to Customers and to Google

The goal of website design for small businesses is not to make customers like your website as much as it is to not make them dislike your website.  Today’s Internet users are used to typing a search term and having the information they need appear before their eyes, even if they misspell it, or even speaking to no one in particular and having their devices listen and take them to the desired website.

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Your Roofing Company Needs a Website That Is Built to Last

Most of the people who hire roofing companies have never thought before about what has caused their roof to last as long as it did without needing repair.  They might not have ever thought about the difference between a shingle roof and a tile roof until you started showing them the various options for roofing materials.  When something is functioning well, you don’t notice it.  This is why you have probably never thought about what makes a good roofing business website.  It doesn’t take a professional web designer to recognize attractive images and informative content, but what about all those other details that keep a business website running smoothly.  Those make a difference to your customers, and therefore to Google; in fact, website design is an important component of the digital marketing strategy of any small business.  The design of your roofing company website could be a missed opportunity to attract customers in a very competitive market; the WordPress developers at High Converting Media can design a site for your roofing business that will meet customers’ needs for years to come.

The Trouble With Outdated Business Websites

Local roofing companies are not trying to win a Webby award or get a million subscribers to their YouTube channel.  Your goal is to let prospective customers know what you do (install and fix roofs in your city) and how to contact you when they need you to do it.  Therefore, many business owners mistakenly assume that, for a local small business website to be effective, all it has to do is exist.  There are roofing companies that figured out, at some point in the early part of this century, that local businesses need websites, so they got a website and have not updated it since.

There are some obvious problems with this strategy, though.  First of all, it is not only noticeable but uncanny and even jarring to see an old school website when you are used to navigating to business websites that are the contemporaries of Tik Tok; it would be like getting on the bus or subway and noticing that, amidst a sea of Bluetooth-enabled earbuds, one person is listening to music on a cassette Walkman.

An eye-catching appearance is not a bad thing in the world of advertising (some food brands intentionally use old-fashioned packaging and logos to great effect), but customers do not navigate to a business website merely to look at it, but rather to interact with it, and interacting with an outdated, old-fashioned website is annoying and frustrating.  Old websites tend to load slowly, and their formatting and layout are incompatible with many of today’s computers and mobile devices, such that reading the content on the site requires an inconvenient amount of scrolling, and images sometimes do not display.

Building a Roofing Website That Will Appeal to Customers and to Google

The goal of website design for small businesses is not to make customers like your website as much as it is to not make them dislike your website.  Today’s Internet users are used to typing a search term and having the information they need appear before their eyes, even if they misspell it, or even speaking to no one in particular and having their devices listen and take them to the desired website.  No one has the patience for buggy websites anymore, even though, in the old days, being able to work around website glitches meant that you were adept at working with computers.  This means that, if your site takes too long to load or if its formatting is annoying or its fonts ugly, prospective customers will simply navigate away from it and hire one of your competitors instead.

Google notices when customers stay on your site long enough to read multiple paragraphs of content and when they contact you through it; it also notices when they get frustrated with it and click away.  Therefore, a streamlined website design can indirectly help your search engine optimization (SEO) rankings.  The professional WordPress developers at High Converting Media will help your local roofing company make a great first impression on customers through your user-friendly website.

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