Professional Search Engine Optimization Agency

Grow Your Practice With SEO by High Converting Media

SEO is a specialized service that helps doctors grow their practices by connecting with new patients. Every business needs a website, and every business website needs search engine optimization (SEO) so that prospective customers can easily locate the website in Google searches. The concept of SEO is simple: make it obvious to Google that your website is the one that is the most relevant to the user’s search query. In practice, making your company’s website rank higher than those of your competition on organic search engine results pages (SERPs) requires skill and constant attention. In some industries, especially restaurants and businesses that sell consumer goods, it makes sense for businesses to do their own SEO. SEO, however, is highly competitive. To make your office employees spend time trying to rank higher on organic search results than the other reproductive endocrinologists in your city would take time and resources away from your true purpose, which is to provide care for patients. It makes sense for businesses and other providers to hire professional SEO services. To find out more about SEO for your business, contact the High Converting Media.

Local SEO

High Converting Media can help you get found in your neighborhood with Google My Business. Even better, it can ensure that Google My Business presents your practice in a favorable light, making people who look up its address want to visit

Off-Page SEO

Off-page SEO is your efforts to move your website closer to the top of the list of organic search results through any means except adding to or changing the content on your site. These are some examples of off-page SEO:

• Backlinks, which means that other websites link to yours
• Social media users sharing content from your site
• Guest blog posts on other sites, since these link back to your site
• Emails to other doctors, encouraging them to refer patients to you

On Page SEO

On-page SEO is the content on your site that makes users want to visit the site and stay there to read, watch, and listen to the content.  (Google pays attention not only to how many people click on your website but also their “time on page” before they navigate away.  The most valuable content is content that users read all the way to the end.)  On-page SEO is also content that lets Google know that your site is what users want when they search for a term related to your services.  The basis elements of on-page SEO are title, description, keywords, and tags.  If you have tried to do your own SEO, then you know about keywords, but keywords are just the beginning when it comes to on-page SEO.  The tags on images and videos are also important to search engines, even though users do not see them.  Linking among pages on your site and to external sites also helps your SEO rankings.

Long Form Content

The saying that “content is king” in the world of SEO is as old as search engines themselves. This means that, ultimately, what will make users want to visit your website, spend a long time on one or more of its pages, share it, and even link to it, is its content. It goes without saying that the content on the website of a doctor’s office should be grammatically correct and well proofread. It should also be understandable and informative so that it provides value to visitors. Most importantly, Google loves long form content.

In order for your website to contain information that users cannot find on your competitors’ websites, the content must be of substantial length. The ideal length for the content on a given web page depends on a variety of factors. The SEO experts at High Converting Media will use their expertise to decide how long the content of each page on your website should be in order to get the biggest possible SEO rankings boost. Google can tell when writers are simply adding text to increase the word count without saying anything new. Creating high quality long form content is an important part of the art and science of content marketing. Every sentence should add something new to the reader’s knowledge and make them want to continue reading.

Ongoing External Link Building

External link building is also known as creating backlinks. It is when you cause other websites to link back to yours. There is a right way to build external links and there is also a wrong way. The right way is to produce such valuable content that other websites will want to link to it in order to add value to their own content. The wrong way is simply to ask your friends to link their sites to yours, or even worse, to pay link farms to link to your site. Google can tell the difference between when someone has linked to your site because your content is relevant to their content and when a link is just for show. It is the difference between being awesome and pretending to be awesome.

Everything changes quickly on the Internet and external link building should be an ongoing process. Just as you should continuously add content, you should also continuously build links. One new link helps your SEO rankings as much as several old links do. With the help of Bright Local and its own network, High Converting Media will help your website link to reputable sites on an ongoing basis.

Schema

Schema.org is a website that has been around since 2011. It is part of the semantic web project, a movement to standardize SEO and make search engine rankings more accurately reflect the relevance of websites to users’ search queries. The Schema website is named after a language of markup tags that the site aims to make standard.

Sculpting

Sculpting is an SEO technique that involves controlling your Page Rank link flow juice. In other words, it enables you to choose which of the links between pages on your site Page Rank should follow and which ones it should not follow. For example, you don’t want the tags in a blog post to get indexed and appear as search results. When used skillfully, sculpting can enhance the SEO rankings of your entire website and its individual pages.

Index vs. Follow

Digital marketers can add tags to their content to give special instructions to Google about which pages to index and which links to follow or, if they so choose, which pages not to index and which links not to follow.  Indexing a page means that Google can list it as a search result.  When you include a “no index” tag, it means that Google still reads the site and considers its content when evaluating the relevance of the entire website to a search query, but it does not list that particular page on the search results.  Likewise, you can tell Google to follow or not follow certain links connecting your site to other sites depending on whether or not you want your site to be associated with those other sites.

Algorithms

In the context of computer science, an algorithm is a formula that a computer follows in order to complete a task. In SEO, your goal is to create the websites that will get the highest rankings according to the algorithms that Google currently uses to rank websites. Web designers have long looked for ways to outsmart the algorithms and, as a result, Google regularly updates its algorithms so that it can tell the difference between genuinely useful, relevant websites and fakes. An example of this is that, while keyword stuffing was a fairly effective SEO technique many years ago, Google now penalizes websites that engage in the practice.

Panda and Penguin

Panda and Penguin are algorithms that Google has implemented to help it identify high-quality content.  Google Panda flags low-quality content and penalizes the rankings of sites that contain such content.  Penguin focuses on identifying spam and penalizing spammy websites.  High Converting Media can protect your website from the vengeance of Panda and Penguin.

Contact High Converting Media to find out more about how SEO can help your website perform well.