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Search engine optimization can earn your medical website a spot on the top pages of search engines, increasing its visibility and leading to website traffic increase. 4 out of 5 people utilize the internet to search for health-related concerns. The order in which medical websites appear throughout searches relies solely on the website’s search engine optimization, or SEO. For instance, someone who searches “dentist near me” will be directed to a list of dentists in their area. It is likely the searcher will not scroll beyond the first page of the search engine to decide on a facility. They will choose a dentist within the options provided to them on the first page of their search. In other terms, focusing on SEO strategy can be a huge pivotal point for your medical or healthcare business, allowing your website to increase its visibility, reach its targeted audience, and reach the top pages of Google.

What is Medical SEO?

Medical search engine optimization is the process and steps it takes to optimize a medical website. There is one specific purpose for medical SEO that can result in many positive outcomes, which is: organically rank high in search engines without the use of paid ads. When medical and healthcare companies utilize SEO strategies, their main goal is to organically increase website visibility, which can:

  • Increase website traffic
  • Increase conversions
  • Build trust and credibility
  • Improve user experience

Once a search engine is utilized, the computer operates based on keywords and decides which websites will appear first. Websites are quickly read and analyzed and appear on the first pages of search engines if their content, keywords, reviews, and backlinks fit the description of what the user is searching for.

What Is an SEO Agency?

The process of SEO is very complicated and requires a proficient team who can keep up with the website, its content, and the algorithms of different types of search engines.

With the right SEO team, they can provide the necessary services that can build your medical website to the top pages of search engines. It is important to collaborate with skillful SEO specialists as competitors are becoming more competent with online medical marketing.

SEO agencies work closely with you, and your facility to discuss what your goal is as a medical professional, and what your marketing goals are for your medical website. SEO specialists will work as a team to ensure your goals are met. Their work consists of ongoing, thorough processes to effectively get your medical website where it needs to be. Search engine optimization teams perform detailed and careful work to provide medical facilities with the following for their healthcare website:

  • Effective content
  • Website design
  • Analytics and keyword research
  • Search engine optimization
  • Progressive optimization
  • Review management

Each SEO agency works differently and uses distinct SEO and marketing strategies. This is why it is important to pick an agency that would best fit you and your medical website needs. Continue to read further to learn what an SEO team does to enhance your website.

What SEO Teams will do to Increase Your Medical Website Rankings 

  • Medical Website Search Engine Optimization Analysis
  • Local Medical SEO
  • Medical website design and backlinks
  • Review management services

Medical Website SEO Analysis

At the beginning stages of working with an SEO team, it is important for them to analyze your website before proceeding with SEO strategies. This will allow the SEO team to analyze your website’s structure, and what they can do to your medical website to enhance its online presence. Furthermore, it gives you and your medical facility an idea of what they can offer you to improve your website. From here, you can decide if the SEO agency is the right one for you and your website’s goals.

Local Medical SEO

Unique SEO agencies, like High Converting Media, not only provide their clients with great SEO medical marketing strategies but also ensure they are working exclusively with clients in that particular city. For example, if you are a chiropractor in Los Angeles who is interested in the services HCM offers, they will make sure you are the only chiropractor in LA they are working with. HCM works directly with medical professionals to ensure they gain an online presence on top search engine pages. This strategy allows medical professionals to stand out from their competitors. Local medical SEO agencies work towards specific goals regarding medical marketing and are distinct from anyone else’s.

Website Design and Content

How your website is presented can determine if users will want to stay on the site, and further their doctor-patient relationship with you. Consider your medical website to be a direct reflection of you and your healthcare facility. It gives users an idea of who you are by creating a personality for your healthcare facility and allows users to virtually connect with you. Creating a user-friendly, and easy-to-navigate website can set you apart from competitors. SEO agencies who have experience with medical SEO can provide clients with the perfect website content, design, and navigation tools that will give users a positive experience, and convert them into clients.

Additionally, an effective SEO agency can generate backlinks for your medical website. What this means is, your medical website will be used as a reference on other websites to guide potential patients to your medical website. Generating backlinks increases website traffic, and the chances of converting potential clients into actual clients.

Review Management Services

Patient reviews have a huge impact on your medical website and healthcare facility. One negative review can push potential clients in the opposite direction. Negative reviews can be avoided and monitored. Managing your reviews can ensure this does not happen. Medical SEO agencies can overlook and respond to reviews, resolve issues, and identify any reviews that may have been submitted by a fake user. 


Even if your medical website presents a unique design and offers a great user experience, your website will not be visible to its targeted audience without the right medical SEO agency. Keep in mind, SEO strategies work collectively to optimize medical websites. With all of the right marketing strategies, your website can increase traffic, convert leads, and expand clientele. Increasing your website’s visibility is crucial to reaching top search engine pages. Medical websites need constant provision and revision, and the correct services to optimize a website. Contact HCM today if you are interested in:

  • Analytics and keyword research
  • Search engine optimization
  • Long-form website content to generate backlinks
  • Website booking appointment capabilities
  • Review management services
  • Pay-per-click ads
  • Local service adds

High Converting Media works with the following medical facilities and healthcare practitioners:

  • Med spas
  • Fertility clinics
  • Ear, nose, and throat (ENT) doctors
  • Dental practices
  • Chiropractors
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